We are all looking to expand our business reach in the busy, often noisy world of social media marketing. You may have tried marketing channels that were duds in the past, and have found yourself wondering how to get more insurance leads without wasting time or breaking the bank.
Wanting to make sure your ad is seen—by the right audience at the right time—in ways that get them excited to work with you is key to insurance prospecting. But how can you make sure that your ad stands out in the crowd?
Digital scoreboard ads make a lasting impression
School scoreboard ads are a rapidly growing, slam-dunk way to get interested local eyes on ads for your insurance business. Your ad is front-and-center, where the whole crowd's attention is drawn for hours at every game: the scoreboard. Each point scored, re-play reviewed, player featured, and more means eyes are drawn to your ad.
But how to get started? Scoreboard Media is here to help you through every step of the process. From grasping the power of digital scoreboard ads, to seeing immediate ROI when you connect to your community, to crafting home-run ads to snag your audience’s attention every time, digital scoreboard ads are a winning strategy for any insurance agency.
Step one: Find your audience with scoreboard ad sponsorships
When your ad plays on a digital scoreboard during a local sporting event, your audience is often the exact customers you want for your insurance agency. The parents, teachers, local community members, and even team players (new drivers need insurance too!) are all an ideal audience for auto, home, life, and health insurance advertising. Each of these people need insurance, and they are often on the hunt for an insurance agency that will take good care of them.
The fans at a sporting event are parts of local families, with all ages represented in the audience, meaning whether you provide life insurance, health, auto, or home, many of the audience members will be your audience members too. You’re also tapping into an audience who are enthusiastic about attending a sporting event, ready to enjoy themselves.
An excited audience, happy to be viewing your ads as they enjoy the game, who need the services your agency provides? Now that’s an advertising strategy you can get behind.
Step two: create ads with messages that hit home
Your insurance agency gets multiple shots at connecting with the crowd each game. A compelling ad, with the messaging that converts an impression to a life or health insurance lead, is key to digital scoreboard advertising success. At Scoreboard Media, we know that finding just the right message can be a tricky business, and we don’t leave you hanging.
When you think of school scoreboard ads, you may think of just a static image, but your options are so much greater. Cinematic video spots, eye-catching animations, still images or logos to emphasize your message, mobile app ads, and banners are all possible. We offer strategies for each type of ad, timing how and when they’re displayed so that no matter the ad type you choose, your ad will hit it out of the park.
With all the ad options we offer, you’ll find something that works for any budget, and you’ll know that we’ve thought out just how effective your ad will be for reaching your audience.
A few digital scoreboard ad ideas to toss around
If you’re finding yourself tapped out in terms of ad ideas, we can step in, creating mockups and offering creative guidance for any type of ad you want. Some ideas you might consider include:
- An in-game animation, played before or after major game events like points scored or replays reviewed, that highlights your commitment to your community through sponsoring school sports.
- A cinematic ad, with big and bold videography that gives you a world of opportunities, like an in-game quiz, highlighting players of the game, or showing off your services to get more insurance leads
- Mobile app ad integration that expands your reach beyond the digital scoreboard, right into the hands and pockets of your prospective customers.
- Connect your social media marketing to your digital scoreboard ad, using a custom URL or QR code, so you can make it easy for your audience to connect to you outside the game too.
These and many more ideas can all make it so your digital scoreboard ad strategy scores, every time. Once you have a solid idea of the ads you want, you can move on to step three.
Step three: sponsor ads, support your community
Most local businesses rely on word-of-mouth for generating new sales leads, and your insurance agency is likely no exception. Your agency may well sink or swim based on community opinion.
Stepping up to the plate by sponsoring digital scoreboard ads means you’re actually spending where you live, investing in the students and their families. Your ad dollars go directly toward uniforms, school supplies, education programs, and more.
The parents, teachers, and local community members show up for their team, and they'll sit up and take notice when you do too. Community members like to buy from businesses that care, and they remember businesses that invest in their lives. Using a portion of your marketing budget to stand as a pillar of your community strikes us as a winning strategy, for you and for schools.
Step four: get your team together to manage new leads
As your digital scoreboard ads start rolling out, you may be surprised at how quickly your hyperlocal advertising approach pays off. But remember, your scoreboard sponsorship is being seen by up to hundreds of people, multiple times per game.
For example, a six second ad is often displayed up to 99 times per game. When you consider how many games per year that scoreboard will be in use (we’ve done the math, with just 14 games in a year you can get over half a million impressions!), you can see that your ad will score with your audience, offering you increased chances for insurance prospecting with every game.
Gather your team and cheer them on as they pursue the new leads your insurance agency is able to find, all through the flexible, cost-effective use of digital scoreboard ads.
Getting the ball rolling for insurance leads with digital scoreboard ads
Digital scoreboard ads can be a brave new world for your insurance agency, and when you sign on with Scoreboard Media, you’ll be supported with every step of creating the ad that will help your company connect with your audience.
Connect with us today, to see how we can help your insurance agency level up with your marketing strategy.
