The City of Abilene, Kansas serves as the Dickinson County seat, with a rich history that dates back to pioneer times. Today, Abilene is home to a community of over 6,400 residents. Five public schools serve 1,510 students in the Abilene School District - three elementary schools, one middle, and one high school. Abilene High School is known for its athletics, with their wrestlers recently placing as regional Champions in 2023. Over the years, the Abilene Cowboys and Cowgirls have won a total of 30 recognized State Championships. Abilene’s small but tight-knit community is passionate about local sports. Through a special partnership between Scoreboard Media and the Abilene School District, your business can reach the Abilene community with scoreboard advertising at Abilene school games and events. Abilene High School and Middle School athletics are truly an untapped opportunity for local businesses to reach new customers.
By advertising locally, businesses can target potential customers in their immediate area, which can be especially important for businesses that rely on foot traffic or local patronage. Local advertising can help attract nearby customers who are more likely to visit the business and make purchases.
Local advertising can help businesses build brand recognition in their community, which can lead to increased awareness, trust, and loyalty. By consistently promoting their brand to local customers, businesses can establish a strong presence in their local market.
Local advertising can help businesses stand out from competitors in their local market. By advertising their unique value proposition, products, or services, local businesses can attract customers who might otherwise choose to patronize a competitor.
Local advertising is much more cost-effective compared to national or regional advertising campaigns. Scoreboard advertising is also often more cost effective than other local ad channels, such as community newspapers, radio, flyers, or social media, for reaching target audiences.
Providing the advertising know-how and experience to help you grow your business.
Providing the community, the heart, and the passion of local sports.