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The City of Abilene, Kansas serves as the Dickinson County seat, with a rich history that dates back to pioneer times. Today, Abilene is home to a community of over 6,400 residents. Five public schools serve 1,510 students in the Abilene School District - three elementary schools, one middle, and one high school. Abilene High School is known for its athletics, with their wrestlers recently placing as regional Champions in 2023. Over the years, the Abilene Cowboys and Cowgirls have won a total of 30 recognized State Championships.
Abilene’s small but tight-knit community is passionate about local sports. Through a special partnership between Scoreboard Media and the Abilene School District, your business can reach the Abilene community with scoreboard advertising at Abilene school games and events. Abilene High School and Middle School athletics are truly an untapped opportunity for local businesses to reach new customers.
Abilene scoreboard advertising offers substantial advantages to localized businesses. It allows them to focus their ad dollars on potential customers in the exact geographical area they serve. With scoreboard advertising, businesses can reach key audiences during an exciting community experience.
Through scoreboard advertising to Abilene residents, local scoreboard advertising can increase trust, awareness, and patronage of the business and keep it top-of-mind among the Abilene community. Businesses can establish a robust presence in the Dickinson County market by consistently advertising their brand to local customers during Abilene school games.
Through Scoreboard Sponsorship, businesses can differentiate themselves from their competitors in the local market by highlighting their distinctive value proposition, products, or services. Abilene schools are new to scoreboard advertising, presenting a unique opportunity for businesses to promote their brand where their competitors are not yet present.
Scoreboard advertising at the Abilene school level is considerably more attainable in comparison to national or regional scoreboard advertising campaigns. It is also a cost-effective option for reaching target audiences compared to other local advertising channels, including community newspapers, radio, flyers, or social media. Businesses with any budget can benefit from Scoreboard Sponsorship.
Abilene is a sports-focused community, with high potential for growing your customer base. The ad experts at Scoreboard Media understand how to harness this potential, and support your business in getting your message across where it matters most.
Through ad placements on multiple scoreboards throughout Abilene Public Schools, we have the coverage of Abilene you need to increase your customer base. With ad placements at the outdoor stadium, the middle school gym, and the high school gym, you can reach household decision-makers, families, school staff, community members, alumni, and students. Ads are served throughout all three sports seasons, so you’ll be reaching your community with your ad on Abilene High School football scoreboards, basketball scoreboards, and at baseball games.
There are over 1,500 students currently enrolled in the Abilene School District - that’s a lot of families you have the potential to influence with scoreboard advertising. Factoring in the average family size of 3, and that all families have 2 students enrolled, you have the potential to convert 6,000 potential customers on a frequent basis, PLUS the many community members, school staff, and friends that attend games.
Abilene schools programs have limited funding as they are a public school district. Scoreboard advertising offered by Scoreboard Media not only helps local businesses reach their target audience, but also benefits schools. A portion of the funding from scoreboard advertising supports school programming, which can be utilized to enhance school sports and activities, procure necessary equipment, and improve the overall student experience.
The scoreboard equipment can also provide opportunities for students to learn media broadcasting and other career skills. By sponsoring the scoreboard, businesses can contribute to the success of Abilene students and the local community.
With the official partnership between Abilene School District and Scoreboard Media, you can benefit from the ideal partnership of a longstanding fan base and outdoor marketing expertise.
Providing the advertising know-how and experience to help you grow your business.
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Providing the community, the heart, and the passion for local sports.
Scoreboard advertising is the perfect way for small businesses and larger businesses with a local presence in Dickinson County, Kansas to make an impact. In our experience, many industries have found success with Scoreboard Sponsorship, but it is most commonly a solution for:
If you're unsure if Scoreboard Sponsorship is a fit for your organization, rest assured that it is a highly cost-effective medium with a high ROI. Advertising on high school scoreboards is a largely untapped market, and the cost is a fraction of what professional, college, or semi-professional athletic scoreboard ads run.
When compared to other advertising formats such as TV, radio, or print, scoreboard marketing is usually more cost-effective, making it an affordable way to promote your brand, products, or services. Research has shown that out-of-home advertising, which includes scoreboard advertising, delivers a higher ROI than these other media channels. This is due to the fact that traditional media is rapidly losing viewership, and traditional ads are regarded as intrusive to experiences. In contrast, scoreboard advertising creates excitement through captivating ads, sponsored replays, touchdown animations, and other in-game moments.
Contact our advertising experts below for more information.
